Has your website suddenly dropped in the search engine rankings for your most important keywords? Has the enquiries from your website and your revenue taken a nosedive?
If so then it is likely that you have received a manual penalty.
It’s a fact that SEO techniques that worked a year ago no longer work today and Google are constantly releasing new algorithms which have devastating results on brands and businesses, particularly those that have used offshore SEO companies that provide poor and dated SEO services which is why you should always be careful when receiving unsolicited emails from such companies.
Fixing Penalties Caused By Spammy SEO
The majority of the penalty removal work we have undertaken recently has been to fix problems created by the spam techniques used by these companies in the past, techniques that worked really well a few years ago but if used now will get your website penalised.
While there are no quick fixes to remove penalties, a certain process must be followed that involves analysing your backlink profile and cleaning up backlinks that no longer conform to the Google Guidelines. From there, links that can’t be removed need to be disregarded using the Google Disavow tool and then a reconsideration request submitted.
As you can imagine this is a very time consuming and tedious process but one which must be carried out if you are to recover from a manual penalty and regain your rankings, traffic, enquiries and revenue.
If you feel you may have been hit by a penalty then get in touch immediately for a free consultation.